Using Video for Branding: 5 Top Brand Examples

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The story "Using Video for Branding: 5 Top Brand Examples" was covered 14 hours ago by HubSpot, a news publisher based in United States.

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HubSpot 14h ago

Quick Summary:

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.

While the video is undoubtedly entertaining to watch, it also serves a powerful purpose: to send some of The McFarlands‘ 2 million followers back to Gillette’s own social channels.

This video works because it features well-known TikTokers doing exactly what their audience has come to expect — only this time, it points back to a partner product page.