US liquor maker Sazerac to introduce more brands of Bourbon whisky in India

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US liquor maker Sazerac to introduce more brands of Bourbon whisky in India - Business Standard

Quick Summary:

The Louisiana, US-based privately held American alcoholic beverage company looks at India as an "opportunity market" because it is one of the largest whisky consumption markets, where the trend of premiumisation is picking up led by the growth of the economy and subsequent increase in disposable income.

American spirits makers Sazerac plans to introduce more brands of bourbon whisky to its priority market India, which is going through premiumisation, a company official said on Wednesday.

Sazerac Company, which owns a stake in Bengaluru-based liquor maker John Distilleries Ltd, also plans to launch and develop the Bourbon category whisky from Buffalo Trace Distillery, in top Indian metros.