Urban Indian shoppers increasingly turning to quick commerce: NIQ study

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Urban Indian shoppers increasingly turning to quick commerce: NIQ study - Business Standard

Quick Summary:

In fact, shoppers are increasingly using online platforms not only for fill-in shopping but also for their monthly purchases, the report said.

Indian FMCG major Dabur, too, pointed out the category’s growth during the annual general meeting held in August this year.“Quick commerce has been a game changer for the industry and for us as well.

Quick commerce platforms are bringing about a rapid change in the behaviour of online shoppers, a new study has pointed out.