Unmatched Filipino warmth and MICE capabilities fuel Philippines’ top tourism ranking

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The story "Unmatched Filipino warmth and MICE capabilities fuel Philippines’ top tourism ranking" was covered 22 hours ago by Business Mirror, a news publisher based in Philippines.

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Unmatched Filipino warmth and MICE capabilities fuel Philippines’ top tourism ranking - Business Mirror

Quick Summary:

According to Tourism Secretary Christina Frasco, to sustain the industry’s gains, the tourism department is leading new initiatives, including experiential tourism and the diversification of tourism products.

Tourism remains a vital driver of the Philippine economy, contributing 8.6 percent to the GDP in 2023 and generating a total of P3.36 trillion in domestic and international visitor receipts.

In 2023, the Philippines attracted over 5.45 million travelers, and by September 5, 2024, more than 4 million arrivals had already been recorded, indicating a strong and sustained interest in the country, according to the tourism chief.