Unlocking marketing success for startups and small businesses: Strategies for excellence

Quick Summary:

For startups and small businesses, there are unique aspects that founders must consider in order to create a successful one for their companies.

Developing and executing a marketing strategy is just as important as the product development itself.

He also warns founders to stay away from “vanity” and irrelevant metrics.“At IQM, for example, we follow the social media metrics, but our marketing team is measured for sales.

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Article Details

Author / Journalist: Anisa Menur

Category: StartupsTechnology

Markets: Singapore

Topics: Resource Startups Startups Marketing Small business

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-24 @ 01:22:52 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 1003 words

Reading Time: 6 minutes read

Sentences: 1 lines

Sentence Length: 1003 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 22236248

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 7 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 8 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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