Understanding the Impact of Google Consent Mode For Your Business in 2024

Quick Summary:

In a report from May 2023, Google states that "with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.

To respect user consent, it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

A Consent Management Platform (CMP) is a software solution designed to collect, store and manage user consent for specific data collection activities (i.e., analytics, advertising, retargeting) via a consent banner on a website or app.

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Article Details

Author / Journalist: Alice Perseval

Category: MarketingBusiness

Markets: United StatesBelgiumFrance

Topics: Conversion Marketing Mode Users Website Google User Consent Data Analytics Banner

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-26 @ 11:00:00 (16 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 1094 words

Reading Time: 7 minutes read

Sentences: 68 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 21783718

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 3 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 16 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

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