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Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers

Retail Dive LogoRetail Dive22h ago

Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers - Retail Dive

Quick Summary:

“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

The executive rejoined Under Armour in April in a surprise CEO transition and in May announced ayoffs and a vow to reduce SKUs by 25%.

And the world doesn’t need another capable apparel and footwear brand.

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Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers - Retail Dive (Picture 1)Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers - Retail Dive (Picture 2)Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers - Retail Dive (Picture 3)Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers - Retail Dive (Picture 4)

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Article Details

Author / Journalist: Cara Salpini

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-07 @ 11:59:00 (22 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 474 words

Reading Time: 3 minutes read

Sentences: 16 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23464892

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Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 4 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 23 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

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