Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers

Quick Summary:

“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

The executive rejoined Under Armour in April in a surprise CEO transition and in May announced ayoffs and a vow to reduce SKUs by 25%.

And the world doesn’t need another capable apparel and footwear brand.

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Article Details

Author / Journalist: Cara Salpini

Category: EconomyBusiness

Markets: United States

Topics: Don’t Year Believe Reason Brand Sales Armour Want Plank Consumer’s Saunders

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-07 @ 11:59:00 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 474 words

Reading Time: 3 minutes read

Sentences: 20 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23464892

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