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Ulta Beauty says online shopping habits are changing. Here’s how the retailer invests in tech to keep up

Fortune LogoFortune14h ago

Ulta Beauty says online shopping habits are changing. Here’s how the retailer invests in tech to keep up - Fortune

Quick Summary:

After completing an IT-led software modernization project with SAP, Ulta Beauty is turning its attention to AI and personalization.

He’s also excited about agentic AI’s potential to perform tasks in distribution centers, including moving orders across Ulta's network.

Maresca created an internal AI Center of Excellence, which pulled together experts from across the organization including AI and machine learning engineers to improve business functions and to develop new technology.

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Ulta Beauty says online shopping habits are changing. Here’s how the retailer invests in tech to keep up - Fortune (Picture 1)

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Article Details

Author / Journalist: John Kell

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-23 @ 16:41:36 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 811 words

Reading Time: 5 minutes read

Sentences: 6 lines

Sentence Length: 136 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28175124

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About Fortune

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Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 63 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 9 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

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  • URL: https://beamstart.com/news/ulta-beauty-says-online-shopping-17454273267578

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