UK’s festive ad blitz sparks joy and record £10.5b sales push as retailers drive profits and public affection

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LONDON, Dec 8 — They come with big budgets, are wrapped in sentimentality and boost company revenues — Britain’s latest...

One of the most eagerly awaited UK Christmas ads is from department store chain John Lewis, with consumers buying into its “emotive storytelling”, according to Deason.“TV is still king of the Christmas ad channels...across all age groups,” she added.

LONDON, Dec 8 — They come with big budgets, are wrapped in sentimentality and boost company revenues — Britain’s latest instalment of eagerly awaited Christmas television advertisements has a nation tuned in.

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Article Details

Category: EconomyBusiness

Markets: Malaysia

Topics: Festive season Advertisements United kingdom UK Ads Christmas UK retailers

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-08 @ 21:00:00 (5 days ago)

News Timezone: GMT +8:00

News Source URL: malaymail.com

Language: English

Article Length: 752 words

Reading Time: 5 minutes read

Sentences: 27 lines

Sentence Length: 28 words per sentence (average)

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Copyright Owner: © Malay Mail

News ID: 24403721

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