UK retailers feed off public affection for festive ads

Quick Summary:

Companies are to spend a record $17.92 billion on mostly online promotion of products during the present Christmas season.

Aldi’s latest festive television commercial once more features an animated carrot named Kevin – a character that has helped to grow profits at the German discounter’s British stores.

Tesco, which in 2024 is donating a proportion of its sales from gingerbread items to food charities, posted record sales for its key Christmas trading period in 2024.

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Article Details

Category: EconomyBusiness

Markets: Singapore

Topics: Months Festive Media 2024 Data According Christmas Latest Year British Sales

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-08 @ 16:00:00 (2 weeks ago)

News Timezone: GMT +8:00

News Source URL: straitstimes.com

Language: English

Article Length: 748 words

Reading Time: 5 minutes read

Sentences: 22 lines

Sentence Length: 34 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Straits Times

News ID: 24217132

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About The Straits Times

Main Topics: EconomyBusiness

Official Website: straitstimes.com

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Headquarters: Singapore

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Publisher ID: #25

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