UFC Picks Mark Zuckerberg's Meta As Official Technology Partner, Joins Forces To Revolutionize Fan Engagement: 'Smart Glasses Could Be The Next Computing Platform'

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UFC Picks Mark Zuckerberg's Meta As Official Technology Partner, Joins Forces To Revolutionize Fan Engagement: 'Smart Glasses Could Be The Next Computing Platform' - Benzinga

Quick Summary:

Meta will also serve as the Official AI Glasses Partner of UFC, bringing the innovative application of its AI glasses to UFC events.“Mark and his team at Meta are going to do things that will blow away UFC fans,” said UFC President and CEO Dana White.

The partnership will utilize Meta’s technology platforms, services, and products, such as Facebook, Instagram, WhatsApp, Threads, Meta AI, Meta Glasses, and Meta Quest, to deliver an unparalleled immersive UFC experience for fans.

The Ultimate Fighting Championship (UFC), a subsidiary of TKO Group Holdings (NYSE:TKO), has entered into a multi-year partnership with tech giant Meta Platforms (NASDAQ:META) to transform fan engagement using Meta’s advanced technology.