Trump Campaign's Snapchat Absence Potentially Gives Harris Edge Among Young Voters

Quick Summary:

Republican presidential nominee Donald Trump’s 2024 campaign has decided not to advertise on Snap Inc.’s (NYSE:SNAP) Snapchat, a platform favored by young voters.

What Happened: This decision has allowed Democratic nominee Kamala Harris to dominate the platform, with her campaign spending over $5.3 million on Snapchat ads, reported the New York Times, citing the company's disclosures.

Snap banned Trump’s personal account after the Capitol riot on Jan.6, 2021, and has not lifted the ban since, despite offering to sell political ads to his campaign.

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Article Details

Author / Journalist: Ananya Gairola

Category: Technology

Markets: United States

Topics: Tech SnapChat Media META News Benzinga Consumer Tech Benzinga neuro SNAP Stories That Matter Kamala Harris Donald Trump Politics 2024 Presidential Election

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-17 @ 07:09:36 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 492 words

Reading Time: 3 minutes read

Sentences: 22 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 23099796

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