Integrating the technology is already paying off, helping us reduce returns rates and drive greater fit confidence.” White Stuff will also be able to integrate customer insight generated through True Fit with its Customer Data Platform (CDP), powered by Bloomreach, helping the fashion retailer drive further improvements in product offering, shopper marketing, segmentation and customer engagement.
True Fit is the latest improvement that White Stuff has made as part its ongoing brand transformation, which aims to improve customer experience, bring the brand to new customers and support the business’ growth as a modern, multichannel lifestyle brand for independent spirits with individual style.
Recognising the role of fit recommendations that are true to each customer in enhancing buying experiences, it is enabling customers to quickly, easily and confidently find the items that will fit and flatter, and remain a mainstay of their wardrobes long-term.” About True Fit True Fit helps shoppers confidently buy what fits, eliminating fit and size friction before checkout. Powered by the Fashion Genome and GenAI, True Fit analyzes billions of data points to transform all the complexities of size and fit into simple, actionable size recommendations and fit guidance for consumers.
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