Tried-and-tested marketing strategies for startups across all stages in Singapore

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The story "Tried-and-tested marketing strategies for startups across all stages in Singapore" was covered 14 hours ago by e27, a news publisher based in Singapore.

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Tried-and-tested marketing strategies for startups across all stages in Singapore - e27

Quick Summary:

In the world of business, marketing is king, and the iconic doll brand Barbie’s recent success showcases this perfectly.

Thus, here are some lessons I’ve learned from my time driving marketing strategies in different stages of startups, from those still in their infancy to those that have matured over the years.

Taking inspiration from Tripadvisor’s and MICHELIN’s eye-catching window stickers, my team and I planned and executed a branding campaign where we increased the visibility of the foodpanda brand logo through other businesses’ storefronts, riders’ jackets and bags, and DBS Bank-owned ATMs in Singapore.