Transforming customer insights into preventative wellness solutions: NalaGenetics’ story

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Transforming customer insights into preventative wellness solutions: NalaGenetics’ story - e27

Quick Summary:

Our story at NalaGenetics began with a deep commitment to advancing genetic testing, particularly in the field of pharmacogenomics — the science of identifying the right medications based on an individual’s DNA.

However, as our company grew, we quickly realised that delivering these tests alone was not enough to truly impact health outcomes.

By focusing on those who need it most initially, we ensure that the resources spent are maximised while continuing to innovate for more affordable and comprehensive genetic testing for broader use.