Trai's whitelisting mandate comes into effect with minimal disruption

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Trai's whitelisting mandate comes into effect with minimal disruption - Business Standard

Quick Summary:

Only registered principal entities are authorised to send promotional and marketing messages to consumers as per Trai’s guidelines.

Telcos have also been instructed to move all commercial messaging, including one-time passwords and account balance updates, to the blockchain-based DLT platform.

From November 1, 2024, Trai will require full traceability of commercial messages from sender to recipient.