Trai to tighten anti-spam norms; pilot to digitise past user consents

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Trai to tighten anti-spam norms; pilot to digitise past user consents - Business Standard

Quick Summary:

TRAI will start, this month, a pilot to onboard paper-based and past permissions given by customers for receiving commercial communications onto its digital distributed ledger technology (DLT) platform, a process that in the long-run would include scrubbing and verifying their current validity and offering opt-outs to those keen on it, Chairman Anil Kumar Lahoti said, adding that tighter regulations on curbing spam as well as new consultation examining an authorisation framework for telemarketers can also be expected in coming weeks.

Telecom Regulatory Authority of India (TRAI) has also ruled out any rethink on its latest regulation that mandates service providers to offer separate special tariff vouchers (STV) for voice calls and SMS.

Lahoti told PTI in an interview that while consumers can be encouraged to use data, they cannot be "compelled" to do so.