It also proposed fostering competitiveness among multiple rating agencies to improve the quality of audience measurement, the report said.
Trai has proposed expanding the audience measurement system’s sample size to better reflect India’s diversity.
The Broadcast Audience Research Council (Barc) serves as the official TV viewership measurement entity, yet there is currently no unified third-party system for digital and radio platforms.
The story "Trai calls for reliable audience measurement system for radio, OTT, TV" has 478 words across 20 sentences, which will take approximately 2 - 4 minutes for the average person to read.
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