Traditional advertising spends lags in Q2 as spenders turn tight fisted

Quick Summary:

Zee Entertainment Enterprises (ZEEL) reported a 9 per cent year-on-year (Y-o-Y) decline in domestic ad revenue for the quarter ending September 30.

Over the next 1-2 years, Dentsu India foresees programmatic and artificial intelligence (AI)-powered advertising, the rise of retail media, connected TV (CTV), experiential and content branding, influencer collaborations, voice and audio advertising, and purpose-driven campaigns as key trends in the advertising industry.Cube Highways: Rs 1,164.

Biswas noted that while digital media is capturing an increasingly large share of ad spend, traditional media remains prominent in FMCG, BFSI, real estate, automobile, consumer durables, and media and entertainment sectors.

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Category: BusinessFinance

Markets: India

Topics: Zee Entertainment ad revenue Print and TV ad revenue decline FMCG ad spending Dentsu India advertising trends Advertising expenditure 2024 Digital media growth India Traditional advertising revenue decline

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Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-31 @ 17:24:58 (4 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

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