Trade Desk Shares Are On The Rise Today: What You Need To Know

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What Happened: Michael Morris and his team at Guggenheim Securities emphasized that combining the Trade Desk’s demand-side platform with Roku’s operating system and streaming household footprint — estimated at more than 85 million globally — could yield mutual benefits.

Analysts and investors are speculating on the potential strategic alignment between the two companies as the Trade Desk recently announced its entry into the connected TV (CTV) operating system market with its Ventura OS.

Trade Desk, Inc.(NASDAQ:TTD) shares traded higher Monday following reports of a possible merger with Roku, Inc.(NASDAQ:ROKU).

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Article Details

Author / Journalist: Vaishali Prayag

Category: Technology

Markets: United States

Topics: TTD Benzinga News Entertainment Movers Media Why it's moving Tech Michael Morris ROKU Guggenheim Securities

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-02 @ 21:42:09 (2 days ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 432 words

Reading Time: 3 minutes read

Sentences: 19 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 24063890

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About Benzinga

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Official Website: benzinga.com

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Year Established: 2010

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News Last Updated: 8 hours ago

Coverage Areas: United States

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