Tractor Supply taps into loyalty to drive cross-banner success

Quick Summary:

The Neighbor's Club loyalty program attracted record levels of new customers in 2024, reaching more than 38 million members in total.

The company’s customer service scores hit all time highs, while “high-value” customer retention reached record levels, according to Lawton.

Comparable store sales were up 0.6% year over year in the fourth quarter, with total sales reaching $3.77 billion, according to a company earnings report.

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Article Details

Author / Journalist: Bryan Wassel

Category: EconomyBusiness

Markets: United States

Topics: Neighbor’s Customer Members Club Loyalty According Tractor Customers Supply Sales Lawton

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-02-11 @ 11:05:00 (21 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 395 words

Reading Time: 3 minutes read

Sentences: 22 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 26088960

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Official Website: retaildive.com

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News Last Updated: 20 hours ago

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