Your website is often the most interacted with version of your business. People can access your site from wherever they are – the comfort of their home, feet up on the couch and fuzzy slippers on, or perhaps on the bus on a hectic day to work. There are no limits to when or where your audience can find and access your site.
This means it, quite simply, matters most.
Just like how a patron might visit a beautiful restaurant simply because it’s beautiful and they want to be immersed in the atmosphere, so too will people visit sites they enjoy being on over those that are frustrating to use.
With your website, you need to balance the delicate act of looking cool, being functional, and providing information. While you may have nailed that balance in the past, it’s critical that you work to keep your site fresh and interesting.
So, what are the latest trends and recommendations for 2025? Let’s get into them:
- Add a Few Interactive Details
2024 tried to push the envelope on what a website could do, with Uniqlo’s latest website design changes being one of the most notable stories. Uniqlo is also furthest from the only brand that’s become interactive over the years. Apple is another excellent example of an interactive, immersive digital experience.
However, there are a few caveats with this immersion, which boils down to how many products you have. For example, creating a hero page for your line-up of five products makes sense. Your products are likely more expensive, so you are rolling out the figurative red carpet.
If you sell hundreds or thousands of products, it just doesn’t work. You need to find a balance that makes it easy for customers to do what they want. Uniqlo’s initial website change was met with criticism – why? Because it was suddenly harder to simply go through and see all the options. Find that balance by being selective with the interactive elements (and give customers a way to turn it off)
- Adaptability
There are many ways that you can make your website adaptable, including:
Even something as simple as letting a customer turn off video or other interactive elements can help. Not everyone has a great internet connection, so giving them that option will make your site more user-friendly.
- Content Refresh
Your content needs to be refreshed! Not only do stagnant sites look terrible to search engines, but they also give customers nothing new to sink their teeth into. That’s why every few years (or even yearly), it’s a good idea to go through and refresh your website. At a minimum, this should be your main landing pages.
For best results, invest in SEO services. Getting full on-site optimization and content marketing services can help you revamp the content on your pages in a way that’s best for users and search engines – allowing you to get more out of your investment.
- Accessibility
There are so many ways that you can make your website more accessible. If you haven’t ever thought about the accessibility of your site, however, then chances are you’ll need a full overhaul. Accessibility updates can mean anything from marking up your text properly to adding alt text.
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