TIPS Music partners with TikTok to promote its library to global audience

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TIPS Music partners with TikTok to promote its library to global audience - Business Standard

Quick Summary:

The agreement aims to meet the "increasing demand for Indian music among global audiences", it said, adding that this collaboration ensures TikTok users across multiple regions will have seamless access to the wide range of TIPS Music's library.

TIPS Music, one of India's leading music labels, on Monday announced a strategic partnership with TikTok to promote its music library on the short-form video hosting service owned by Chinese internet firm ByteDance.

"This partnership will enable music lovers, Non-Resident Indians (NRIs) and expatriates, to access and engage with TIPS Music's rich and diverse music collection on the popular short-form video platform," a statement said.