TikTok planning to nurture financial understanding

Quick Summary:

TikTok is expanding beyond shoppertainment by offering financial edutainment content, in line with the trend of people seeking more financial knowledge to help manage the rising cost of living.

The survey found that when it comes to insurance products, 77% of respondents use life insurance, 75% use auto insurance, 47% get covered for accidents/hospitalisation, 38% had saving plans, and 32% used critical illiness insurance.

The Digital Advertising Association of Thailand (DAAT) forecasts that TikTok will gain advertising revenue of 3.6 billion baht this year, accounting for 11% of the total value of the digital advertising market estimated to be worth 33.8 billion baht.

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Article Details

Category: EconomyBusiness

Markets: Thailand

Topics: Found Respondents Survey Financial Baht Users Products Insurance Tiktok Content Sirinit

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-22 @ 05:47:00 (8 hours ago)

News Timezone: GMT +8:00

News Source URL: bangkokpost.com

Language: English

Article Length: 621 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Bangkok Post

News ID: 23749744

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About Bangkok Post

Main Topics: EconomyBusiness

Official Website: bangkokpost.com

Update Frequency: 17 posts per day

Year Established: 1946

Headquarters: Thailand

News Last Updated: 3 hours ago

Coverage Areas: Thailand

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Publisher ID: #66

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