“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur

Quick Summary:

This week’s Masters in Marketing is near and dear to my heart, if not my taste buds.

But less is said about what authenticity looks like.“People are really looking for brands that break that fourth wall,” Sokratov says.“They want to see the people behind the brand.

It’s not just a funny ad, it’s supporting local businesses — Malört drinkers can get an “I Voted”-style sticker from more than a hundred bars and liquor stores around Chicago.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Category: MarketingBusiness

Markets: United States

Topics: Sokratov Tastes People Says Marketing Chicago Taste First Shot It’s Malört

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-12 @ 08:45:00 (12 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 1030 words

Reading Time: 6 minutes read

Sentences: 48 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 22028910

View Article Analysis

About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 1 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

Publisher Details

Frequently Asked Questions