"Ultimately, our focus is to build a strong, sustainable brand that contributes to the growth of the horology industry in Malaysia while leaving a lasting legacy for the next generation.” Image Credit: Fateh Watches Indeed, with plans to establish a Horology Institute in Malaysia to "nurture the next generation of local watchmakers and artisans,” and a private showroom to host curated events and exhibitions, Fateh has proven its commitment to fostering the Malaysian horology scene and raising local talent throughout its decade-long story.
Since then, the Fateh brand has evolved significantly, from opening physical spaces in Shah Alam and Cyberjaya to having the torch handed over to Tuan Haji’s youngest son Muhammad Fitry, who now serves as Design Director at Fateh Horology Sdn Bhd., established in October 2024. Carrying the torch Fitry continued his father’s operations, selling watches beside mosques, directly at car showrooms and offices, and through open-booth events. But beyond just continuing the journey, Fitry took the initiative to carry the vision forward, immersing himself in joining business networking communities, attending entrepreneurship programmes, and receiving business coaching to bolster his understanding of marketing and strategy.
"These differentiators allow Fateh Watches to not only compete but to lead as a pioneer in Malaysia’s emerging horology industry.” Engineering an industry Although Fateh Watches has shown impressive growth in recent years, from receiving the prestigious Malaysia Good Design Award for two consecutive years, to developing a sales gallery and flagship boutique, the brand expressed that their sights remain on raising the young local horology industry to global standards.
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