These 5 tween retailers once dominated the space. Here’s where they are now.

Quick Summary:

The tween category was a staple for brands like Wet Seal and Delia’s, that have since faded from the spotlight as stores didn't keep up with the changing needs of new generations.

In 2018, Andrew Clarke, former merchandising chief at Justice was named president of Loft, another brand in the Ascena portfolio..

This in part was due to membership enrollment for the brand’s loyalty program, Club Justice.At the time, over 4.4 million customers were enrolled and loyalty program purchases accounted for an estimated 70% of sales.

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Article Details

Author / Journalist: Xanayra Marin-Lopez

Category: Business

Markets: United StatesFrance

Topics: Company Seal Retailer Brand Million Delia’s Tween Limited Stores Claire’s Justice

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-09 @ 08:54:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 2146 words

Reading Time: 12 minutes read

Sentences: 117 lines

Sentence Length: 19 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 25000488

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Official Website: retaildive.com

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