In 2025, the tech world is witnessing an unexpected shift as 'boring' tech emerges as a dominant marketing trend, with companies like Storyblok leading the charge.
Storyblok, a headless CMS platform co-founded by Dominik Angerer, is redefining how brands manage content with AI-powered tools, as highlighted in recent industry analyses.
The Rise of Practical Innovation in Tech
This shift towards practical, reliable technology marks a departure from the hype-driven fads of blockchain and the metaverse, focusing instead on solutions that deliver measurable results.
Storyblok's approach, which targets non-technical users with intuitive systems, has gained traction since its $80 million funding round in 2024, positioning it as a key player in the CMS market.
Historical Context: From Hype to Utility
Historically, the tech industry has cycled through waves of overhyped innovations, often leaving businesses struggling to integrate unproven tools into their workflows.
Storyblok’s focus on headless CMS and AI integration offers a contrast, building on years of iterative improvements to content management since its Series A funding of $8.5 million in 2021.
Impact on Businesses and Marketers
For businesses, this trend towards boring tech means reduced risk and more sustainable investments in tools that streamline operations like content personalization and observability.
The impact is evident as Storyblok unveiled new features at its inaugural JoyConf 2025, emphasizing AI-driven content health metrics to help brands stay competitive in an evolving digital landscape.
Looking Ahead: The Future of 'Boring' Tech
Looking to the future, experts predict that AI integration in platforms like Storyblok will become standard, as companies prioritize efficiency over flashy gimmicks.
This pragmatic shift could reshape marketing strategies, with a renewed focus on customer experience through reliable tech, as seen in Storyblok’s partnerships and innovations.
As 2025 unfolds, the tech industry may continue to embrace understated yet powerful solutions, potentially setting a new benchmark for what defines innovation.
Andrew Lee
