The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand

Q: How long will it take to read this news story?

The story "The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand" has 1199 words across 98 sentences, which will take approximately 5 - 10 minutes for the average person to read.

Q: Which news outlet covered this story?

The story "The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand" was covered 15 hours ago by HubSpot, a news publisher based in United States.

Q: How trustworthy is 'HubSpot' news outlet?

HubSpot is a fully independent (privately-owned) news outlet established in 2006 that covers mostly marketing and business news. The outlet is headquartered in United States and publishes an average of 3 news stories per day. It's most recent story was published 15 hours ago.

Q: What do people currently think of this news story?

The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.

Q: How do I report this news for inaccuracy?

You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.<ul><li>News ID: #24375347</li><li>URL: https://beamstart.com/news/the-trust-factor-harnessing-empathy-17340053996482</li></ul>

HubSpot 15h ago

Quick Summary:

If the guide doesn't have these two qualities, they don’t belong in the story.

If I say the same thing to another trainer and they pull up their shirt to reveal a six pack and say, “Just have some discipline and work harder.It’s easy.” They are not my Guide, either.

The way that a guide shows up in a story is with empathy and expertise.