The TikTok effect: How AI and UGC are redefining brand engagement in 2025

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The story "The TikTok effect: How AI and UGC are redefining brand engagement in 2025" was covered 15 hours ago by e27, a news publisher based in Singapore.

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Quick Summary:

In 2025, TikTok has evolved beyond a content platform—it’s become a global case study in how technology can revolutionise marketing at scale.With over 1.69 billion monthly active users, TikTok is setting the pace for how founders, startups, SMEs, and solopreneurs engage with audiences in an increasingly saturated digital economy.

They’re the ones who move fast with AI, build trust with real voices, and show up with consistent value.

We also help founders source authentic UGC, build community-led campaigns, and turn attention into actual business results.