The road to CEO enters its influencer era. How social media is reshaping leadership

Quick Summary:

More executives are recognizing the power of social media to establish themselves as credible and influential thought leaders.

As Dan Roth, editor-in-chief of LinkedIn, tells Fortune, “There’s a call for more authenticity and transparency, and people now expect to hear directly from their leaders to understand their perspective.

According to 2024 data from the communications advisory firm H/Advisors Abernathy, 70% of Fortune 100 CEOs now maintain at least one social media account, and nearly half post at least once a month.

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Article Details

Author / Journalist: Lily Mae Lazarus

Category: EconomyBusiness

Markets: United States

Topics: Branding C-Suite Chief executive officer (CEO) Next to Lead Elon Musk Influencers Business Leaders Social media platform Corporate culture Digital Content LinkedIn Leadership advice Social Media Corporate leadership Networking Personal brand Blackstone Social media networks Transparency

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-07 @ 10:00:00 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 817 words

Reading Time: 5 minutes read

Sentences: 5 lines

Sentence Length: 164 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27648463

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About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 42 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #95

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