The power of replication: Fintech success stories in Singapore and Indonesia

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The power of replication: Fintech success stories in Singapore and Indonesia - e27

Quick Summary:

Copying competitors’ best content creation practices is a tactic that has helped many fintech companies in Singapore and Indonesia gain traction.

In a digital landscape dominated by innovation and competition, fintech and decentralised finance (DeFi) businesses are transforming how people manage money and how they market themselves.

While its competitors, such as Akseleran, were rapidly growing their user base through YouTube content and influencer collaborations, KoinWorks decided to take a similar approach but with more refined targeting.