The next level: How VR, AR, and AI are powering a greener future for family entertainment

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The next level: How VR, AR, and AI are powering a greener future for family entertainment - Digital News Asia

Quick Summary:

AI is analysing guest behaviour to optimise ride scheduling & retail experiences

Operators are transforming underused urban spaces into green play areas for families The family entertainment and gaming industry is undergoing a seismic shift, driven by the rapid adoption of immersive technologies and a growing commitment to sustainability.

According to Philip Whittaker, CEO of NEXR Entertainment, Universal Studios Singapore is preparing to launch Super Nintendo World, where rides like Mario Kart will seamlessly blend traditional ride engineering with cutting-edge VR, offering guests a hyper-immersive adventure that responds in real time to their actions.