"Applied Marketing Automation’s integrated marketing capabilities have filled so many gaps for our team by allowing us to use account information in Applied Epic to focus campaigns to existing clients on their specific coverage needs while also providing prospects with educational information that establishes our agency as a knowledgeable, trusted advisor.” Directly integrated into Applied Epic®, Applied Marketing Automation extends the value of the management system, eliminating the time and expense of managing separate, disparate marketing automation and content management systems.
Family-owned, full-service insurance agency implements integrated marketing campaigns to grow business with new and existing customersChicago, IL, Dec.17, 2024 (GLOBE NEWSWIRE) -- Applied Systems® today announced that The MacCormack Agency selected Applied Marketing Automation, the industry’s first natively integrated marketing automation application, to elevate growth by marketing to today’s online consumers.
Applied Marketing Automation will enable The MacCormack Agency to easily send targeted marketing campaigns to new clients using custom-branded content from the platform’s library, while also promoting new products to existing clients that close coverage gaps and drive cross-sell/upsell growth.
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