The Insane Story Behind IKEA: From Matches to a Global Empire

Quick Summary:

Fueled by fear, the National Association of Furniture Dealers banded together to crush IKEA before it became unstoppable.

Today, IKEA is not just a furniture retailer; it’s a cultural icon, a masterclass in innovation, and a testament to the power of perseverance.

As IKEA's affordable, stylish furniture gained popularity, it began to disrupt Sweden’s traditional furniture industry.

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Article Details

Author / Journalist: Nucleus_AI

Category: StartupsEconomyBusiness

Markets: IndiaGermanyOmanPolandSweden

Topics: Ikea Ingvar Kamprad Global Company Store Customers Ikea’s Selling Furniture Innovation

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-27 @ 13:11:57 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 1873 words

Reading Time: 11 minutes read

Sentences: 114 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 23906166

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 29 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 9 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

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