The Growth Conversation: Macao Government Tourism Office’s Frederico So.

Quick Summary:

With more than two decades of experience witnessing the rapid transformation of Macau into a cosmopolitan city, So has seen how marketing is instrumental in shaping the images, products and services of today’s Macau.  Empathy, a global mindset along with strategic partnership and collaboration are key for success.

And while acknowledging that marketers may have limited resources, he believes the right partnerships can help uncover stories and resources that truly impact an audience.

He witnessed the rapid transformation of Macau into a cosmopolitan city, and saw how marketing became instrumental in shaping the images, products and services the new Macau would offer.

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Article Details

Author / Journalist: Jolene Otremba

Category: Business

Markets: Hong KongChinaMacau

Topics: Partnership Marketing Macau It’s Macao Government Marketers Says Success Value Audience

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-08 @ 08:00:18 (5 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 750 words

Reading Time: 5 minutes read

Sentences: 25 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 21974040

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About SCMP

Main Topics: Business

Official Website: scmp.com

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Year Established: 1903

Headquarters: Hong Kong

News Last Updated: 2 hours ago

Coverage Areas: Hong Kong

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Publication Timezone: GMT +8:00

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News Language: English

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Publisher ID: #42

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