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The Growth Conversation: HSBC’s Brian Hui

SCMP LogoSCMP7h ago

The Growth Conversation: HSBC’s Brian Hui - SCMP

Quick Summary:

Brian Hui, managing director and head of customer propositions and marketing for wealth and personal banking (WPB) Hong Kong, HSBC, talks about driving innovation by championing a more strategic, customer-centric approach to marketing, Hui has helped the legacy brand into a nimble innovator.  Hui names four types of behaviour that he believes will never change: customers will continue to want more choices; lower prices with the same or better quality; speed and convenience; and the authenticity of a product experience.

He names these behaviours as a foundation for decision-making and corporate strategy.

In fact, this was one of the reasons he moved from finance to tech at a time when the internet was non-existent.


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Article Details

Author / Journalist: Jolene Otremba

Category: Business

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-12 @ 08:00:08 (7 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 359 words

Reading Time: 2 minutes read

Sentences: 11 lines

Sentence Length: 33 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 22464099

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About SCMP

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Main Topics: Business

Official Website: scmp.com

Update Frequency: 21 posts per day

Year Established: 1903

Headquarters: Hong Kong

News Last Updated: 1 hours ago

Coverage Areas: Hong Kong

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #42

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