Fetch, a trailblazing tech company, has launched a groundbreaking suite of AI tools that could redefine how we interact with technology, positioning itself as the 'Google Search' of AI agents.
The launch, announced on November 19, 2025, includes ASI:One, a personal AI orchestration platform, Fetch Business, a verification and discovery portal for brand agents, and Agentverse, an open directory hosting over two million AI agents.
Revolutionizing the Agentic Web with Fetch's Vision
This innovative system aims to create an 'Agentic Web', a digital layer where consumer and brand AIs collaborate to execute complex tasks rather than just offering suggestions.
Historically, consumer AI has struggled with multi-step actions requiring coordination across businesses, a limitation Fetch is determined to overcome with secure, verified agent interactions.
The impact of Fetch’s tools could be monumental, as they address real-world inefficiencies by enabling end-to-end workflows through shared context and verified identities.
A New Era of AI Collaboration and Task Execution
For instance, instead of merely recommending a flight, Fetch’s AI agents could book it, reserve a hotel, and arrange transportation—all autonomously.
Looking back, the evolution of AI has seen rapid advancements since the early 2000s, but Fetch’s approach marks a significant leap by prioritizing actionable outcomes over passive assistance.
The company’s leadership likens their infrastructure to Google’s foundational role for websites, suggesting a future where AI agents are as ubiquitous as web searches today.
Future Implications and Industry Transformation
Industries like retail, travel, and logistics stand to benefit immensely, with Fetch already partnering with companies like Freight Technologies to enhance logistics through voice agents powered by ASI:One.
However, challenges remain, including ensuring data privacy and preventing misuse of AI agents, issues Fetch aims to tackle with robust brand verification systems.
As we look to the future, Fetch’s Agentverse could become the go-to directory for AI solutions, potentially shaping how businesses and consumers adopt non-human web interactions by 2030.
Andrew Lee
