The future of gamification: Connecting brands with consumers through games

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The story "The future of gamification: Connecting brands with consumers through games" was covered 4 days ago by e27, a news publisher based in Singapore.

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The future of gamification: Connecting brands with consumers through games - e27

Quick Summary:

A certain segment of the Singapore population will remember scratch-and-win discount coupons and spin-the-wheel lucky draws.

Going forward, more defined playbooks and purposeful game loops will be required to attract and retain consumers with fresh experiences to drive sales from online to offline.

On the commercial front, the game connected participating brands and players with simple brand actions such as purchasing groceries or a bubble tea to help players get ahead in the online-to-offline phygital game loop.