The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

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SaaStr 2d ago

The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated - SaaStr

Quick Summary:

One person can run payroll for 2,000 people across a dozen countries – The integration benefits are so significant that Conrad personally runs payroll for Rippling’s entire workforce as a “part-time job.

Conrad admits this is an ongoing challenge: “The knock on this is… the sales experience for customers having multiple sales teams going after customers and not having a coherent and cohesive experience.

Sales structure creates internal conflicts – Conrad acknowledges “tremendous disagreement internally” about how to structure sales teams, with ongoing tension between specialized product-focused teams versus unified sales organizations.