Playlist and EGYM Complete $7.5 Billion Merger, Boosting ClassPass and Mindbody in Fitness Revolution

Playlist, the powerhouse behind fitness giants ClassPass and Mindbody, has finalized a transformative merger with EGYM valued at $7.5 billion.

Announced in January 2026, the deal closed today, March 31, integrating EGYM's AI-driven smart gym tech into Playlist's vast ecosystem.

A Unified Fitness Empire Emerges

The merger unites B2B platforms like Booker, consumer apps such as ClassPass, hardware solutions, and Wellpass corporate wellness offerings.

Now spanning millions of users in over 30 countries, it serves 40,000+ businesses, 88,000+ venues, and 20,000+ employer partners.

Rich History Fuels Rapid Growth

Playlist originated from Mindbody's 2021 acquisition of ClassPass, evolving through rebranding in 2025 to consolidate its brands.

EGYM rose from a founder's gym struggles, securing $200 million at a $1.2 billion valuation in 2024 before acquiring FitReserve.

Strategic Investments and Shared Leadership

$785 million in fresh equity, led by Affinity Partners alongside Vista Equity Partners, Temasek, and L Catterton, powers the combined entity.

Co-CEOs Fritz Lanman of Playlist and Philipp Roesch-Schlanderer of EGYM will steer the expanded leadership team.

Future of AI-Driven Wellness and Expansion

The influx supports AI advancements, building on tools like Mindbody's Messenger AI and EGYM's personalized plans.

Expansion targets North America and Asia for EGYM, amid industry consolidation with rivals like Strava and MyFitnessPal snapping up assets.