The Chinese Queen of Cottagecore Has Suddenly Reappeared After Three Years

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Wired 15h ago

The Chinese Queen of Cottagecore Has Suddenly Reappeared After Three Years - Wired

Quick Summary:

After quietly settling a dispute with her management agency, the massively popular Chinese influencer Li Ziqi has started posting again, gaining her millions of new followers overnight.

Between 2016 and 2021, Weinian was in charge of marketing Li’s videos and, more importantly, overseeing the production and sales of her affiliated snacks and instant food products.

Li disappeared from the internet in 2021 shortly before becoming embroiled in a legal dispute with her marketing agency, Hangzhou Willing (or Weinian in Chinese), over the rights to her personal brand and the profits from selling merchandise.