The canary in Singapore’s retail coal mine is ‘kiasu’

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The story "The canary in Singapore’s retail coal mine is ‘kiasu’" was covered 11 hours ago by e27, a news publisher based in Singapore.

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The canary in Singapore’s retail coal mine is ‘kiasu’ - e27

Quick Summary:

Kiasu, a Hokkien term referring to the "fear of missing out,” perfectly describes a special class of Singaporean shoppers.

Data collected across the retail workflow can answer the who, what, where, when, why, and how kiasu customers shop.

Cosmetic retailer Sephora, for example, has adopted generative AI to create interactive “in-store” shopping experiences for Singaporean customers, providing a virtual assistant that provides personalised consultations and query responses that are comparable to their onsite beauty advisors.