The big switch: Why Shoe Carnival is flipping some of its stores into Shoe Stations

Quick Summary:

In a few test locations, stores that were rebannered as Shoe Stations performed “exceptionally well,” according to CEO Mark Worden.

Due to the results, Shoe Carnival is expanding the scope of its testing and changing six or seven stores to become Shoe Stations this fall.

That is approximately the breakeven point for the investment required to close an existing Shoe Carnival store and open a new Shoe Station store in the market.

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Article Details

Author / Journalist: Kaarin Vembar

Category: EconomyBusiness

Markets: United States

Topics: Carnival Locations Company Shoe Store Station Worden Sales Year Growth Stores

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-11 @ 10:49:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 508 words

Reading Time: 3 minutes read

Sentences: 21 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 22465127

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