The art of capital allocation: 5 pillars for a future-proof startup

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The art of capital allocation: 5 pillars for a future-proof startup - e27

Quick Summary:

17 years ago, I stopped working for big, established conglomerates and took a job working for what I thought was an unknown US company with offshore operations in the heart of Ortigas.

When Grab first launched in the Philippines, it did so as GrabTaxi, focusing on taxi-hailing at a moment when traditional taxi services were facing criticism for price gouging, bad service, and other issues.

Below are my top five takeaways, influenced by what I learned, having seen thousands of startups raise funds only to crash and burn, leaving a chosen few thriving and eventually exiting.