The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More

Quick Summary:

Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters.

We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor.

But less is said about what authenticity looks like.“People are really looking for brands that break that fourth wall,” Sokratov says.“They want to see the people behind the brand.

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Article Details

Category: MarketingBusiness

Markets: United StatesGuamMalawi

Topics: Other Death Cheese Lesson Says Marketing Brand People Customer It’s Liquid

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-27 @ 10:00:00 (1 days ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 2883 words

Reading Time: 17 minutes read

Sentences: 147 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 24689431

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 3 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #2

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