Thai media revenue to reach B690bn in 2024

Quick Summary:

The revenue of Thailand's entertainment and media (E&M) industries will reach 690 billion baht in 2024, representing a 4% increase from the previous year, according to a new survey by PwC.

According to the "Digital 2024: Thailand" report by We Are Social and Meltwater, there were 63.2 million internet users in Thailand at the beginning of 2024, representing an internet penetration rate of 88%.

Globally, internet advertising is the largest and one of the fastest-growing segments of the advertising industry, growing by 10.1% in 2023 and expected to grow at a 9.5% CAGR through 2028, when it is forecast to account for 77.1% of total advertising spending.

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Article Details

Category: EconomyBusiness

Markets: Thailand

Topics: 2028 Business Growth Advertising Reach Thailand Media Billion Baht Revenue Internet

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-23 @ 04:00:00 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: bangkokpost.com

Language: English

Article Length: 718 words

Reading Time: 4 minutes read

Sentences: 21 lines

Sentence Length: 35 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Bangkok Post

News ID: 22222175

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About Bangkok Post

Main Topics: EconomyBusiness

Official Website: bangkokpost.com

Update Frequency: 16 posts per day

Year Established: 1946

Headquarters: Thailand

News Last Updated: 10 hours ago

Coverage Areas: Thailand

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News Language: English

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Publisher ID: #66

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