Thai car buyers' preferences shifting

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The story "Thai car buyers&#039; preferences shifting" was covered 2 days ago by Bangkok Post, a news publisher based in Thailand.

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Bangkok Post 2d ago

Thai car buyers' preferences shifting - Bangkok Post

Quick Summary:

Thai consumers' interest in purchasing battery electric vehicles (BEVs) has declined over the past year, while hybrid electric vehicles (HEVs) have emerged as strong contenders, almost on par with BEVs, a survey by the multinational consultancy Deloitte shows.

The survey found that 64% of Thai respondents are interested in trying new car brands, placing them among the top in the region alongside Malaysia, trailing Vietnam and the Philippines.

Despite the availability of technologies such as virtual or augmented reality (VR/AR) that can provide an immersive car-buying experience allowing for exploration of features, as well as online financial transaction options, 92% of Thai buyers still prefer physically experiencing the car before making a purchase decision.