Tesla's challenges run deeper than 'toxic' controversy around Elon Musk

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Tesla's challenges run deeper than 'toxic' controversy around Elon Musk - BBC Business

Quick Summary:

"This has been our family car for three years, and it has been an absolute dream," says Ben Kilbey as he shows me his gleaming pearl-white Tesla Model Y.

Prof Peter Wells, director of Cardiff University's Centre for Automotive Industry Research, makes a similar point: "We've not seen the level of innovation in terms of the product range that perhaps Elon Musk should have been looking for.

Yet now, he says, the Model Y has to go – because he disapproves vehemently of Tesla CEO Elon Musk's actions, especially the way he has handled firing US government employees."I'm not a fan of polarisation, or of doing things without kindness," he says."There are ways of doing things that don't ostracise people or belittle them.