Tendency to tighten spending for Tet holiday

Quick Summary:

HANOI: Consumers’ purchasing power for the Lunar New Year (Tet) holiday has tended to increase from the 11th lunar month over the past few years.

To maximise reach and capture consumer demand, they must also tailor their strategies to the unique Tet shopping behaviours in urban and rural areas, she added.

However, this year’s festive shopping demand is forecast to decrease, as people target simplicity and cost-effectiveness or simply want to spend more time resting.

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Article Details

Category: EconomyBusiness

Markets: MalaysiaVietnam

Topics: Goods Hanoi Shopping Survey Lunar Spending Financial Consumer Year Consumers’ Holiday

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-14 @ 00:00:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: thestar.com.my

Language: English

Article Length: 603 words

Reading Time: 4 minutes read

Sentences: 24 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Star

News ID: 25130505

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